Chapter 57: Brother! I'll Stream!

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Li Can had no idea that Yao Jingye had also learned his method and planned to disgust the musicians in the same way.
But even if he knew, he wouldn’t care.
During the period when Yao Jingye was troubled, Li Can returned once again to the academy, meeting the musicians from the National Symphony Orchestra for the first time. They discussed some musical matters, and Li Can provided guidance on the directional connections of various parts according to the content of the compositions.
The studio was left under the management of Chen Gang and Zhao Ze, and all work followed formal procedures.
Five days flew by, and when Li Can returned to the studio, he felt as if he had entered a different world.
“Brother Can! It’s gone viral! It’s gone viral!”
“What’s gone viral? Who’s gone viral this time?”
“Lin Feng and Han Jiayin!”
Chen Gang handed Li Can the recent data sheet, speaking excitedly.
“The final round of promotion before the release of the ‘Xianxia’ drama has kicked off. Lin Feng and Han Jiayin released the second male-female duet theme song ‘Liang Liang.’ This wave of popularity is even more intense than before!”
“Huh? Only a few days?!”
Li Can was somewhat surprised; the takeoff speed was faster than he had imagined.
On Li Can’s third day back at the academy, the last promotional campaign for the ‘Xianxia’ drama fully unfolded.
The scale of this campaign was incomparable to previous ones—ambition was evident through the substantial financial investment.
Perhaps after the official broadcast, the promotional efforts would intensify even further.
Following the ‘Jing Hong Yi Mian’ trailer, the ‘Xianxia’ production team released three standard commercial trailers in a row, along with a series of behind-the-scenes footage and “making-of” content to attract viewers.
Because of this, the attention on Lin Feng and Han Jiayin rose and then cooled down during this period.
After this cooling period, they reappeared in the public eye with the final round of promotion.
The soundtrack for the trailers was ‘Liang Liang.’
“Mainly because of the song’s title.”
Chen Gang smiled, increasingly convinced that Brother Can was nothing short of a genius.
He was practically a meme-creator extraordinaire.
“‘Liang Liang’ went viral—no coolness to be had here, although the title is ominous, netizens started making jokes about it themselves...”
“Hahaha, that’s great! Not bad at all. Judging by this trend, it’s a rocket launch straight to the heavens!”
Li Can looked at the data charts and couldn’t help but be impressed.
After all, it had only been two days, but the charts looked intimidating.
The growth nearly reached a ninety-degree angle, with the Y-axis data rapidly stretching and compressing, delivering a powerful visual impact.
“Are Feng and Jiayin running publicity events these days?”
“They’ve already started.”
Chen Gang chuckled.
“Everyone online is praising the ‘Xianxia’ theme songs. After all, there are two love-song duets right from the start. Nowadays, streamers and guests love using ‘Jing Hong Yi Mian’ for events, and ‘Liang Liang’ carries its own heat. People have been craving it for a long time. Many platforms and KTVs are eager to get authorization for ‘Liang Liang’—just waiting for you to sign off on it. Revenue from channel royalties is about to rise.”
“What about the revenue split?”
“The market’s highest—40%.”

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Li Can nodded, showing a hint of delight.
In first-tier cities, KTVs typically pay copyright fees ranging from thirty to fifty thousand yuan annually, while smaller cities usually pay between five to ten thousand yuan.
These copyright fees are collected and supervised by the Music Copyright Association, which takes a cut.
The fees are distributed based on nationwide KTV play statistics, allocated to lyricists, composers, performers, or companies holding rights, with further splits depending on contract terms.
The Music Copyright Association first takes 45% for copyright fee collection and management.
The company takes 5% according to the contract with Li Can’s independent studio.
The working singer takes 10%, and Li Can’s lyric and composition work receives 40%.
It may seem low, but there are at least 120,000 registered KTVs nationwide, and small amounts add up—income is definitely substantial.
Even if you calculate an average of eight thousand yuan per venue, that’s nearly a billion yuan in total revenue, and the actual figure is likely higher.
After the association’s cut, the remaining is distributed based on song play frequency.
If several of your works become popular KTV staples, and their national play rates reach around 1%, earning several million a year passively is not impossible.
If a song becomes a phenomenal hit, just in the KTV channel alone, a single track could generate tens of millions in earnings within a year.
The most beloved KTV songs, apart from some catchy “local flavor” tracks, are naturally love-song duets.
One kind is favored by patrons over forty years old; the other is popular among young people and students for romantic occasions.
“What about platform channels?”
“Same principle. Revenue splits are based on each platform’s play data statistics, with 45% allocated—five points higher than KTV.”
“That’s quite a generous split.”
Li Can nodded thoughtfully.
“It’s about time we consider the internet industry.”
“Absolutely!”
Chen Gang sighed.
“We’re currently offering free content; if these were paid digital albums, the revenue would be even more staggering.”
“Heh, forget paid content. Sacrificing breadth for quick profits is the dumbest move for us.”
Li Can shook his head with a smile.
“There are plenty of ways to make money online. No need to fight over scraps here and there. A large free market is our foundation.”
At most, they’d appease music platforms in the early stages by tossing several popular songs into VIP libraries—mutual compromise.
Charging fees? Impossible.
“However, we still need to keep releasing songs. Our studio is new, and although our works are trending well, the quantity is still too small.”
“We have to find more channels to expand, can’t rely only on singers. If we have too many works, and if necessary, we’ll have to get involved ourselves...”
At this thought, Li Can suddenly had a flash of inspiration and looked at Chen Gang.
“Gangzi, do you watch livestreams?”

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“Huh? Yeah, why?”
Chen Gang was momentarily stunned but instinctively replied.
Before he could react further, he saw Brother Can flash his signature mischievous grin.
He shivered involuntarily.
“Wait, Brother Can, what are you planning?”
“Heh heh, Gangzi, do you know how to livestream?”
Li Can smiled slyly, and Chen Gang found it even more unsettling.
You could tell right away this wasn’t going to be good. How could he agree?
He immediately waved his hands.
“No, no, I don’t!”
“Yes, you do.”
Li Can’s grin grew even wider.
In the early days of Internet 2.0, many artists looked down on internet livestreaming with their so-called “star ego,” while many internet celebrities desperately tried to break into the entertainment industry, even at the cost of losing their original online base.
But what happened later?
As the internet market expanded, artists all rushed online, doing livestreams, selling products—just the things they once despised.
So why not seize the chance and step into the internet world ahead of others?
Although there are no short videos yet... but there is livestreaming!
With artist traffic advantages, he could also scout promising talents from the grassroots.
This was absolutely the best opportunity to expand their works!
“No, Brother Can, I really don’t know how.”
“Come on, how will you know if you don’t try?”
“But...”
Chen Gang looked troubled, but Li Can’s words turned his hesitation into uncertainty.
“Do you want to connect live with a female streamer?”
“Uh...”
Seeing Chen Gang hesitate, Li Can’s voice lowered to a devilish whisper, full of temptation.
“Do you want to check out the borderline zones?”
“I...”
“Just say you want to join an offline Douya event with a female host!”
“Bro! I’m livestreaming!”
Chen Gang’s eyes were clear, filled with determination.